Practical social media and growth advice for local small businesses, written by the people who actually run the accounts.
The right tier isn't about your budget ceiling — it's about how many distinct things you actually need to say each month.
"Free" only counts the cash you didn't spend. It never counts the hours, and it never counts the missed customers.
A contract doesn't make an agency's work better. It just makes it more expensive for you to notice if it isn't.
If more than two of these sound familiar, the DIY approach has already cost you more than a $99/mo plan would have.
The honest answer is less about a magic number and more about what you can sustain without it looking like an afterthought.