Starter, Standard, or Premium: Picking the Right Plan for Your Business
The instinct is to pick a plan based on what you can afford. A better instinct: pick based on how much you actually have to post about, then check that it fits your budget.
Starter ($99/mo, 10 posts) fits
Single-location businesses with a fairly stable offering — a dentist, a salon, a café. You're not launching new products weekly; you need steady, professional presence more than volume.
Standard ($195/mo, 20 posts) fits
Businesses with more moving parts — seasonal offerings, multiple services, regular promotions, or anyone who's found that 10 posts a month leaves real content (events, new inventory, staff spotlights) on the table.
Premium ($295/mo, 30 posts) fits
Businesses actively trying to dominate their local market's feed, multi-location operators, or anyone layering on Stories-heavy engagement where near-daily presence is the whole point.
The upgrade path that actually works
Start at the tier that matches today's reality, not the ambition for six months from now. Every plan is month-to-month — moving from Starter to Standard the moment you actually need the extra volume costs you nothing except the ten minutes it takes to switch.
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